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Readership Study

Canstar Community News Readership Study, Kubas Consultants 2004

  Herald Readers
*Base population (18+ years) 87,500
Lance Readers
*Base population (18+ years) 153,100
Metro Readers
*Base population (18+ years) 123,700
Times Readers
*Base population (18+ years) 85,400
Headliner Readers
*Base population (18+ years) 15,800
Read any of last 4 issues 76,850 88% 109,800 72% 92,190 75% 62,680 73% 9,560 61%
Female 38,300 50% 66,500 61% 48,500 53% 31,900 51% 4,900 51%
Male 38,600 50% 43,200 39% 43,600 47% 30,700 49% 4,700 49%
Average age 45.6 years 48.2 years 46.6 years 47 years 43.5 years
18 - 49 47,647 62% 61,488 56% 53,470 58% 38,272 61% 6,501 68%
50 + 29,972 39% 48,312 44% 38,720 42% 25,072 40% 3,059 32%
Home owners 64,200 84% 86,742 79% 76,300 83% 50,500 81% 8,800 93%
Married / Cohabitating 58,200 76% 69,600 63% 63,300 69% 42,300 68% 7,500 79%
With Children at Home 39,194 76% 49,410 45% 32,266 35% 25,072 40% 5,162 54%
Average Income $53,100 $54,800 $61,500 $46,300 $67,000
Individual Fast Facts The Herald The Lance The Metro The Times The Headliner

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