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Readership Study
Serving the areas of
- East & North Kildonan
- Elmwood
- Transcona
- Harbour View
- Lakeside Meadows
- Bird’s Hill
- East St. Paul
Since 1917 |
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Canstar Community News Readership Study, Kubas Consultants 2004
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Herald Readers
*Base population (18+ years) 87,500 |
| Read any of last 4 issues |
76,850 |
88% |
| Female |
38,300 |
50% |
| Male |
38,600 |
50% |
| Average age |
45.6 years |
| 18 - 49 |
47,647 |
62% |
| 50 + |
29,972 |
39% |
| Home owners |
64,200 |
84% |
| Married / Cohabitating |
58,200 |
76% |
| With Children at Home |
39,194 |
76% |
| Average Income |
$53,100 |
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